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Gift & Loyalty Card Program
MCPS provides your business with a gift and loyalty program with great features benefiting retail outlets, including resorts, restaurants, associations, municipalities, etc.
Providing customizable solutions for gift and loyalty programs, as well as extensive reporting and tracking capabilities, MCPS offers merchants the ability to compete with larger retailers, increasing both profits and store traffic.
Why choose plastic gift cards over paper?
- Increases prepaid gift sales
- Builds brand awareness
- Keeps full cash value in store
- Customers spend more
- Boosts Loyalty Program usage
- Easy to carry and use
- Powerful promotional tool
- Complete transaction reporting
Consumers spent nearly $23.24 million on gift cards during the 2003 holiday season, which would account for nearly 8 percent of all holiday sales. Also, the average person purchasing a gift card will be purchasing more than three cards (3.34), spending a total of $114.44.
Almost 50 million adults purchased gift cards in the last year. 61% spent more than their original amount on the card."
According to the findings of a new National Retail Federation (NRF) survey, the inaugural NRF Gift Card Survey, conducted by BIGresearch for NRF, found that 69.9 percent of consumers plan to buy gift cards in the coming year, spending an average of $34.24 per card.
Example of how gift cards and loyalty programs work
- Customer asks for a gift card for any dollar amount they want (minimums can be set)
- Cashier collects payment and takes a new gift card and swipes it through the POS or terminal and adds the prepaid amount to the card.
- The customer is handed a receipt and Gift Card that they can use any time they visit.
- Gift Cards are transferable and can be given to family and friends.
- The Cards can be reused and recycled and sold to another customer after balances are redeemed.
- Our programs allow for a loyalty or points system to be attached so that customers can add value to their card and earn rewards based on how much they spend in your business.
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